Kanye West is once again rewriting the rules of identity — and this time, he’s doubled down. Just four years after legally changing his name to Ye, the American music and fashion mogul has now officially adopted a new moniker: Ye Ye.
According to recent reports from Page Six, official business filings submitted in California show that West — known for constantly evolving his image — is now operating under the name Ye Ye.
The paperwork, reportedly filed by his chief financial officer, Hussain Lalani, reflects this change across multiple companies he owns.
From Yeezy Apparel to Yeezy Record Label LLC and Getting Out Our Dreams Inc., the name Ye Ye is now listed as the managing or controlling member.
This move marks yet another chapter in West’s long journey of reinvention. Many remember when he legally dropped Kanye Omari West in 2021 and became simply Ye. At the time, he said the name reflected his spiritual beliefs, calling “Ye” the most commonly used word in the Bible.
Now, with “Ye Ye,” fans and media are scrambling to decode the message behind the repetition. Is it a branding move? A symbolic statement? A musical rebirth?
Whatever the reason, one thing is clear — Ye Ye is keeping people talking.
Despite the name changes and occasional controversy, Kanye remains a dominant figure in both music and fashion. His Yeezy brand still carries global influence, and there are rumors of new music projects on the way.
At Big Masterz Africa, we’re always watching how global icons like Ye Ye shape the creative industry. For African artists and entrepreneurs, this latest move is another example of the power of branding — and the freedom to evolve on your own terms.
Stay locked in for more updates on Ye Ye and other movers and shakers in the global entertainment scene.
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